Sports columnists have descend upon college campuses earlier in the week, and, no, not to take graduate classes to re-familiarize themselves with grammar and rhetoric.  College campuses are abuzz with Spring Football --NCAA, get your Recruiting Violations scorecards ready- and that's where the media fawning will take place.  Perhaps the sports commentators and reporters will be nice enough to guest lecture to sports journalism or communications majors, telling them to avoid facts and exude sensationalist and populist journalism in their field.

If college sports measure success in wins and losses as much as media coverage, then consider University of Auburn and Joe Paterno's record at Pennsylvania State to increase by virtue of early media coverage.  Coach Paterno made headlines earlier by advocating the expansion of the Big Ten conference, with the addition of possibly a Big East school.  Auburn, on the other hand, recieved media attention this week when they were granted NCAA approval for their recruiting tactics in Mobile, Alabama.

Recruiting tools such as this pander to impressionable athletes, reinforcing the notion that they will go pro and probably make large sums of money doing so, when in reality, less than 1% of college athletes make a dent in professional sports (don't forget, there are "unknown" sports such as softball, swimming, bowling, and tennis that use student athletes).  Other times, certain coaches use unethical techniques to lure recruits, almost to the point that they are not only criminal, but tend to forget that they work for an institution of higher learning, not the Minnesota Timberwolves.  Everyone would benefit if they stopped forgetting this.